ABOUT ME

THINGS I'M PROUD OF...
 

In the past year and a bit, creating great campaigns and securing new biz wins for Lucky Generals (Slice Mobile, National Express, and U Switch), Mischief (Samsung + Three Mobile), The Tenth Man (Cheltenham Literary Festival + Guinness Premier League), Omnicom Health (Gilead US), Brands 2 Life (Experian), Aurora (Endocrinology), Articulate (Glenlivet), Pangolin (Optimum Nutrition), The Romans (The Red Roses) and W Communications (Endura, Elf Bar, Southern Comfort, Aston Martin + The GBGB)

 

Writing the "Greatest single piece of outdoor copy of all time...old school jaw-dropping copy at its very best" - Mark Ritson - Marketing Week.

 

Spending a year and a bit, in-house, creatively leading and devising disruptive campaigns for PaddyPower, including the creation of 45,000 packets of Jamie Vardy Walkers Crisps, a topless Cheltenham campaign, plus teasing both Boris Johnson and Tyson Fury.

 

Running the creative, design and production teams for 7 years at BCW, now Burson.

 

Leading the end-to-end visual re-brand and design of Bi X (Boehringer Ingelheim’s digital arm) and Ferrero’s ‘Quality at Heart’ corporate platform (still in use today). Played a hands-on role in every stage, from conceptualisation to execution, shaping logos, visual assets, website design, and all social channels.

 

Producing All Things Hair for Unilever in partnership with Google.

 

Working with Marcus Rashford to create two award-winning CSR campaigns for Aldi, dealing with childhood hunger and literacy levels during and after COVID-19.

 

Advising Philips on the creation and strategy of their 1st internal global content team, helping them develop all thought leadership, tone of voice and core value messaging as they moved from an electrical to a healthcare business.

 

Winning awards (Brand Film Awards, Campaigns, Cannes Lions, Clios, The Grocer, PRMoments, PRWeeks, Sabres, Sabres In2) for standout earned work for the likes of Aldi, All England Tennis Club, Aperol Spritz, Astra Zeneca, Barclays, Barclaycard, BAT, Boehringer Ingelheim, British Gas, Campari, Fanta, Ferrero, Gilead, Hotels.com, JLL, Lloyds, Maserati, Novartis, Pfizer, Polestar, Savills, Scottish Widows, Sri Lankan Tourist Board, Stephen Lawrence Day Foundation, Unilever and Wendy’s.

 

Creative lead for a joint WPP above-the-line initiative for the Stephen Lawrence Day Foundation (2023) – donations up 489% on the previous year.

 

Creating an award-winning campaign for the Sri Lankan Tourist Board which saw an 8% increase in visitors on the previous year, with more than 2.5Bn impressions globally.

 

Voted twice in the most recent Top 10 PR Creative Directors in the UK (PRWeek).

 

Launching Maxim, Stuff and Men's Fitness Magazines.

 

Series producing a number of terrestrial BBC TV shows.

 

1 Children’s BAFTA Win - Multi-Platform Production - 1 BAFTA win (Level Up)

 

1 Children’s BAFTA Nomination - (Basil Brush’s SwapShop)

 

Working on the launch of Ant n Dec's Saturday Night Takeaway and 4 years at the Big Breakfast

 

Producing and writing for Basil Brush, Zig and Zag + Roland Rat .

 

Launching Maxim, Stuff and Men's Fitness Magazines

 

Completing MA in Sociology of Sport

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Taking photos of squirrels (with or without cupcakes).

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